making foreign trade easy & fair
Managing trade and finances can be painful for any business that buys or sells in foreign markets. Navigating the world of volatile exchange rates, hidden costs, and obscure cross-border payments is hard for anyone, especially for a small business.
TECHNOLOGY THAT GIVES YOU THE EXTRA HEDGE
WHY HEDGEFLOWS?
FAIR VISION: Every business deserves a fair chance to trade safely and grow internationally.
EASY TOOLS: No more hidden fees, tedious payment runs, or mysterious foreign exchange gains & losses.
TECH EDGE: Technology can empower any finance team to solve common challenges in foreign trade with ease and confidence.
EXPERTS THAT BUILD SOLUTIONS FOR BUSINESSES THAT NEED THEM MOST
OUR STORY
HedgeFlows was initially founded by Neh Thaker, Alex Axentiev and Arnar Jonsson; an experienced team of passionate, hard-working finance professionals with a background in markets and technology. They've built and managed businesses for leading banks and helped the world's largest corporations manage their international finances for over 20 years.
They started HedgeFlows to bring smaller businesses a modern, affordable financial toolkit to grow and compete internationally. Since then, they have been working hard on their mission to build a product and an equally passionate team that could help make their vision a reality.
Leadership team
MANAGING DIRECTOR
NEH THAKER
Before HedgeFlows, Neh held senior executive roles at Bank of America Merrill Lynch and Standard Chartered, including Global Head of Financial Markets with multi-billion dollar revenues and over 1000 employees across 50+ countries.
He has advised governments and large global corporations on financial risk management for over 25 years. He was a Board Director of the International Swap and Derivatives Association and an Advisory Council member of the FICC Market Standards Board (established on the recommendation of HM Treasury).
MANAGING DIRECTOR
ALEX AXENTIEV
Prior to HedgeFlows Alex led global businesses, including Emerging Markets Trading and Currency Options Trading for leading international banks.
A recognised expert in financial risk management, he helped global clients with their risks, spoke at numerous conferences and workshops and promoted best practices across regions and industries. He chaired the Best Execution committee at Standard Chartered bank and was a Board member of the Global FX Division of the Global Financial Markets Association.
CHIEF TECHNOLOGY OFFICER
ARNAR JONSSON
With more than 20 years of experience as a Senior Technical Project Manager and a front- and back-end systems developer in both major banks and startups, Arnar’s unique mix of IT expertise and commercial acumen is invaluable in leveraging technology to solve real world problems.
HEAD OF BUSINESS DEVELOPMENT
DANIEL LAWSON
Daniel is responsible for our market positioning and all things sales strategy. He has over 15 years of FX experience working with Tier 1 brokerages and cutting-edge tech startups. He brings a wealth of experience of B2B sales and management with extensive FX/FinTech market exposure and awareness.
MARKETING MANAGER
CRISTINA MERINO
Cristina has experience advising and implementing successful marketing strategies for small and big corporations across the globe. She brings her unique combination of experience and skills across many industries within B2B, as well as her exposure to both offline and digital marketing.