making foreign trade easy & fair
Managing trade and finances can be painful for any business that buys or sells in foreign markets. Navigating the world of volatile exchange rates, hidden costs, and obscure cross-border payments is hard for anyone, especially for a small business.
TECHNOLOGY THAT GIVES YOU THE EXTRA HEDGE
WHY HEDGEFLOWS?
FAIR VISION: Every business deserves a fair chance to trade safely and grow internationally.
EASY TOOLS: No more hidden fees, tedious payment runs, or mysterious foreign exchange gains & losses.
TECH EDGE: Technology can empower any finance team to solve common challenges in foreign trade with ease and confidence.
EXPERTS THAT BUILD SOLUTIONS FOR BUSINESSES THAT NEED THEM MOST
OUR STORY
HedgeFlows was initially founded by Neh Thaker, Alex Axentiev and Arnar Jonsson; an experienced team of passionate, hard-working finance professionals with a background in markets and technology. They've built and managed businesses for leading banks and helped the world's largest corporations manage their international finances for over 20 years.
They started HedgeFlows to bring smaller businesses a modern, affordable financial toolkit to grow and compete internationally. Since then, they have been working hard on their mission to build a product and an equally passionate team that could help make their vision a reality.
Neh, Alex and Arnar have also been recognised as 'Tech Visionaries' by the Business Awards UK:
Leadership team
MANAGING DIRECTOR
NEH THAKER
Before HedgeFlows, Neh held senior executive roles at Bank of America Merrill Lynch and Standard Chartered, including Global Head of Financial Markets with multi-billion dollar revenues and over 1000 employees across 50+ countries. He has advised governments and large global corporations on financial risk management for over 25 years.
MANAGING DIRECTOR
ALEX AXENTIEV
Prior to HedgeFlows, Alex led global businesses, including Emerging Markets Trading and Currency Options Trading for leading international banks. Alex is a recognised expert in financial risk management, he helped global clients with their risks, spoke at numerous conferences, events and workshops and promoted best practices across regions and industries.
CHIEF TECHNOLOGY OFFICER
ARNAR JONSSON
With over 20 years of experience as a Senior Technical Project Manager and a Systems Engineer in both major banks and startups, Arnar’s commitment to staying at the forefront of technological advancements along with his unique mix of IT experience and commercial acumen, make him invaluable in leveraging technology to solve real world problems.
HEAD OF BUSINESS DEVELOPMENT
DANIEL LAWSON
Daniel is responsible for our market positioning and all things sales strategy. He has over 15 years of FX experience working with Tier 1 brokerages and cutting-edge tech startups. He brings a wealth of experience of B2B sales and management with extensive FX/FinTech market exposure and awareness.
MARKETING MANAGER
CRISTINA MERINO
Cristina has experience advising and implementing successful marketing strategies for big and small companies across the globe. She brings her unique combination of experience and skills across many industries within B2B, as well as her exposure to both offline and digital marketing.
ADVISOR
GLEN FOSTER
Glen is a fintech leader who has built and led large teams in scaling SAAS businesses. With a diverse background encompassing leadership in sales, marketing, growth, operations, and partnerships, Glen has consistently focused on cultivating world-class teams that achieve remarkable results.