Keeping products affordable for UK rhythmic gymnasts

Gymnamo is the UK's leading specialist shop for rhythmic gymnastics.

The best equipment comes from manufacturers in Japan, Italy, and Spain, while training gear, leotards for competitions and accessories are all made in Europe. Gymnamo makes these products available at affordable prices to consumers in the UK.

Before Brexit, Gymnamo could order small quantities regularly, but due to the new customs rules, the team had to adapt — ordering less frequently but in larger quantities.

Due to the larger currency amounts involved, longer delays and ongoing volatility over the last few years, Inna had to look for a solution that helps her keep costs and, consequently prices in Pounds Sterling stable.

Inna often knew she would need to buy Euros and Dollars for upcoming orders. But she could never fix an exchange rate until she placed her order — even if she knew the rate worked for her margins. If currencies moved too much she had to wait with her order, hoping to keep her prices and margins where she wanted them to be.

Booking exchange rates in advance with HedgeFlows solved the problem for Gymnamo. As Inna prepares her purchase orders, she uses HedgeFlows to track exchange rates automatically. When rates reach her target, she can easily book the guaranteed exchange in advance without having to block any of her cash.

A few weeks or months later, she uses the booked rate to pay the invoiced amounts for the placed orders.

Securing the right exchange rate — HedgeFlows gave Inna the autonomy she needed. No more calls from FX brokers — the system makes it easy to follow rates and book them in advance. It costs almost nothing to book an exchange rate in advance.

Saving money and keeping prices affordable — The last order saved Gymnamo 7% as the Pound collapsed. Without pre-booking, Inna would have had to raise prices in the shop. Now she can keep products affordable for UK rhythmic gymnasts while protecting her margins.