Cable Analytics
Stability - the key to remain competitive and achieve the desired level of growth
"We were using Western Union for our spot transactions before, but getting support was impossible. HedgeFlows is much more competitive and give us the stability we need. Whenever we need support, we get it straight away'".
Davy, co-founder
Professional communications test and measurement
Cable Analytics Limited are a UK based distributor of professional communications test and measurement instruments serving the data and telecommunications market.
The founders, Davy and Eddie, have a strong vision - to provide equal service to both distributors and their clients. They aim to disrupt the UK market and achieve a 25% market share within the next 12-18 months.
THE DROP OF THE POUND
From right to left: Eddie, Alf (AEM) & Davy
The economic situation and the position of the Dollar ($) against the Pound (£) have been a concern for both Eddie and Davy in the last couple of months.
A FLEXIBLE SOLUTION
"A friend of mine was talking very highly of HedgeFlows and said give it a go because it's so simple and easy to use".
Flexibility and stability are the main reasons why the team are relying on HedgeFlows at the moment:
"We were using Western Union for our spot transactions before, but getting support was impossible. HedgeFlows is much more competitive and give us the stability we need. Whenever we need support, we get it straight away'".
Booking exchange rates in advance with HedgeFlows provides the stability Cable Analytics need to remain competitive. As Davy and Eddie prepare their purchase orders, they use HedgeFlows to track exchange rates automatically. When rates reach their target, they can easily book the guaranteed exchange in advance without having to block any cash. A few weeks or months later, they use the booked Dollar rate to pay the invoices.
Prebooking dollars to remain competitive
Securing the right exchange rate
“The drop in the Pound could have potentially hurt us, but we had the option to hedge a previous rate. The guys at HedgeFlows have been very good at helping us even after the terms were expired. Having that flexibility and that assistance to help us through that tough period has helped us remain competitive."
TO SAVE MONEY & remain competitive
The team at Cable Analytics has saved a total of £3,500 so far by prebooking their exchange rates up to 12 months in advance. Some extra cash they can now use to promote their business. Being passionate about servicing distributors and clients equally means they'll surely use the extra time to create even more positive outcomes for their clients.